In the app, users receive badges as they reach milestones, and administrators can create unique Fishley-challenges. For both we need a mascot, a Mr. Fishley, who will be reused in different, humorous, settings depending on the milestone or challenge type. One example could be a badge for receiving 100 likes, where Mr. Fishley is reeling in a fish while a crowd is cheering him on. A second example could be a scene where Mr. Fishley is standing without any fishing gear, except his fishing rod, looking confused at it like he doesn't know how to use it.
We imagine the mascot to be a likeable 20-30 years old guy with an average looking body type.
We would like the mascot to have a high degree of simplicity - ie. not to many small details, so he is easier to redraw in different situations. Also we imagine a "digital" (think Shark Tale) looking drawing style, but still cartoony and colorful.
Primarily males in the age of 15-40 years.
Focus on drawing the mascot by himself. But if you want, you are welcome to draw him into one of the situations mentioned above as well.