Professional designer and very helpful, very nice design
Great designer to work with. Was incredibly professional and willing to make edits to get the design just right.
Great and friendly designer!
Balap was great to work with. Very responsive and easy to work on design elements.
Great job all around, very attentive to my requests for changes. I would highly recomend and look forward to doing future designs.
- Philipp Mandler
Process went great! Excellent and fast communication. We love the new design!
How Accountability Unit started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Please read our notes for a clear description of what we are looking for. We are a human rights charity, providing legal assistance to victims of human rights violations and sexual violence in war situations. We aim to promote human rights and inform people on how to obtain justice. Our target audience is victims of war, other lawyers and human rights organisations around the world.
What industry do you think your business is most related to?
Attorney & Law
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We need a simple image and a text separate from each other in our logo because the image will be used without the text on the social media accounts, since our name is too long to fit in. We would like the image used in the logo to symbolise our human rights work. Please remember our work has a "humane" side to it and please try to link your designs to the ideas of justice, law, equality, empowerment, human rights, hope. For the font of the text we prefer sans serif, clean, smart, modern types in capital letters. Please use the same size for "accountability" and "unit". We hope to use the design across a range of platforms (print, digital, social media). We prefer solid light background (white, light grey, light beige) and dark grey/black script and image. Since we provide legal services in a professional context, it is important that our brand is smart and sophisticated but we would like to keep it modern, fresh and simple at the same time. We appreciate your help to launch us. Thank you!