How daanvandulst started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
iGym is a dutch company offering personal training to adults and young adults. We are planning to open multiple studio's in close co-operation with various sport-clubs. Our first studio will be opened in Rotterdam together with (field)Hockey Club Rotterdam (HCR) and will bare the name "iGym-HCR".
The "i" in our company name stands for: incremental and iterative. This means we see development of fitness as a step by step proces of adjusting unhealthy habits to healthy habits in small steps. We make schedules based on the current situation, the wishes of a person and the feasibility of those wishes and will review and adjust these schedules based on the pregression and motivation. Thus, no "six-pack-in-six-weeks" approach.
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