Italian name: “TE LO RACCOMANDO”, for brevity TLR
Meaning in english: “I suggest it to you”
1. Mission of TLR (I suggest it to you)
The creation of a social “virtuous circle” where only trusted and real suggestions about product or services already tested can be found.
The driver is the “TRUST” where only known people in real life can be invited to join the CLUB and recommend a certain product or service to someone pertaining into its personal network. Being “trust based” all users will become unique brand ambassadors of TLR as they will use their personal reputation when suggesting some product or service to someone else.
On the other side every suggestion received or given about a certain product or service from a close circle of trusted people will generate advantages as, after a purchase will be performed in one of the merchants present into the affiliated network of TLR, loyalty points or cash back to be re-used within the same circuit.
2. Brand Values
The Brand Values to be communicated with the design will be:
TRUST: suggestions will arrive only from someone we know in real life (in the first phase of the project, on a later stage it could be done also from someone which is very trustable in the Club, quality scores will be given from the other users which have used the services or bought the goods “suggested”)
THANKFULNESS: to the friend or known person that sent the “suggestion” about something really cool anyone with a similar “life attitude” would love to have or use.
PROUDNESS: to be a part of an exclusive Loyalty Social Club and of a community where only trusted people can be invited from other trusted people pertaining of a tight circle of friends.
TRANSPARENCY: where only tested and cool products or services will be proposed by other users, no fakes or commercial promotions on the Club.
Aim of the Project
To create logo and Brand Identity of the project, the first Loyalty Social Club
The logo will be featured on the website (B2C, B2B2C, C2C on different levels), on main social networks plus company letterhead and business cards.
3. Brand Style
Retrò but actual and digital
The logo has to be easily associated to something familiar and to the “older times” when people was feeling better. A sort of advice coming from “grandma’s mouth”, brought to our modern and digital days.
Something “solid” ad common to everyone independently from which social class, age or nation people are coming from.
We ask to the creatives to make some chromatic proposal for the main and secondary colours to be used for this project capable to transfer to customers the project itself.