My website is http://www.figureoutmoney.co.uk, with my current logo made with a cheap logo maker. I’m realising it doesn’t reflect me and my desired brand at all (the website or the logo). The closest thing on my website to the desired brand is probably the image with the bicycles (freedom), and the financial Sherpa blog post. Imagery I associate with my desired brand are things like foxes, birds and trees (but more abstract / wild than cutesy). I quite like watercolour type images / effects. Or maybe it’s a leopard or a tiger?? Fierce, wild and beautiful...
I want something fierce and eye-catching. My service is personal financial coaching, but I want the logo and the brand to break away from the dusty numerical ideas that usually conjures up! Ultimately, it’s about freeing people (usually women) from their emotional hang ups and spending triggers, and empowering them with the knowledge and skills to live their most authentic, adventurous life.
I’ve attached my current logo (which isn’t really me), and some images that speak to me, though I can’t 100% say why! Green is my absolute favourite colour palette, and I’d like it combined with reds and/or oranges...or possibly a more rainbow effect as in some of the design inspiration! Not really up for pastels / neutrals. I like bright!
Very welcome to message for more information or to ask about imagery or style I may not have considered.