Design for a recently founded insurer

Security

Scira is an admitted insurance company in Germany, selling insurances against loss or damage. The complete (german) name is "Scira Versicherung AG". The company was founded recently but it was founded by two actors who are long-time participants in the german insurance market. On customer side it is important that name and first impression of Scira will be reliable and stable. On the other hand Scira will neither appear as a traditional nor than a digital insurer in the market. The insurance market is dominated by traditional insurers who aren't flexible and digital enough to meet the customer's needs. Since a few years new digital insurers entering the market with complete digital models where interaction is focused on APP's and pure digital communication, which also does not satisfy the customer's needs when it comes to a claim. Scira enters the market as a "hybrid insurer". Interaction with customers (policy-holders) combines "high-tech" with personal "high touch" - digital if possible, personal if desired. So besides the desire that the design of Scira is reliable and stable we also want to show that we CAN do it digital, so Scira is also a modern insurer. The name "Scira" has no known meaning, it just sounds good to us. "scire" is the latin word for "knowledge" and the "a" in the end sounds feminin. The "a" could also stand for the german word "Assekuranz" which means "insurance" (or the british word "assurance") But all these explanation attempts can be ignored by the designer if there is a better design idea which does not match these. Scira would like to be noticed as a reliable and modern partner who really cares for and protect the customer. Scira has a personal understanding for the needs of the customer and will take every appropriate action to fulfill these needs - personally or digitally.

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Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at €549.