Based in New York City, Sarah Swanson Skincare provides spa and skincare services to NYC's elite women (including fashionistas, celebrities, financial titans), but markets products (body candles, lotions, soaps, etc.) predominantly toward the modern and sophisticated, middle-American woman (ages 25-45) who is seeking a Madison Avenue product experience.
On the flip side, the brand and logo should also incorporate the playful yet sophisticated and genuine side of the founder's sweet, Southern charm. Sarah is a seasoned Aesthetic Expert who has established one of the most sought after practices on Manhattan's chic Madison Avenue, and we want her to stand out above the rest!
Some of our brand inspirations are:
-classy, minimal, high-end
Kate Spade //
-classy, tasteful use of color but mostly white
-clean and mostly white
Soul Cycle //
-clean & whimsical
-combines spiritual w/ physical well-being
-clean & colorful
-strong & recognizable brand image + website
We also specifically like how Soul Cycle & Tieks have used distinctive colors consistently across their brand to make their products recognizable at first glance. Other examples being Tiffany's Co's iconic "Tiffany Blue" , UPS's brown, or Product[RED].