saslett got their new logo & brand identity pack by running a design contest:
Create a brand identity for a solo criminal defense law practice
Check out saslett's Logo & brand identity pack contest…
Attorney & Law
Wow, another brand identity request for a law firm! Aren't you all super excited? Law firms are *so* different from each other, amirite? OK, now that I have your attention, I'll get serious. The Aslett Law Firm, right now, is just me--Stephen Aslett. It may eventually grow to have partners or associates. It may not. For now, it's just 30-something year old me. So you should know a bit about myself. For seven years, I was a prosecutor with the Harris County District Attorney's Office in Houston, Texas. While I was there, I handled serious felony cases such as aggravated robberies and murders. I'm proud of the work I did there fighting for crime victims, but prosecution work is stressful and not terribly well paid. The time has come, for personal reasons, to move on to something else. And that something else is criminal defense work. My practice will be focused virtually 100% on criminal defense and serve clients in the greater Houston, Texas area. Starting out, I will be doing mostly court-appointed work and getting referrals of clients who can't afford other higher-paid attorneys. I don't want to do that forever, of course. The goal is to eventually to attract more affluent criminal clients. (Think a doctor who gets busted for drug possession or a dentist who gets a DWI or an accountant who embezzles money from a company.) I'd like to have a professional logo / brand identity from the start to signal to those kinds of clients, when I'm ready to market heavily, that I'm not the kind of criminal defense lawyer who gets paid in cash by habitual criminals behind the jail.
Other color requirements
I'd like to explore the following colors: Let designers make suggestions: Blues: Knowledge, trust, calm and honesty. Reds: Energy, action, passion and love.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
saslett collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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