The majority of my clients are former male athletes (high school or college) who are now business professionals and are struggling with poor energy and weight gain (average age between 26-35).
The end goal for the client is to feel confident, calm, and in control. They're college graduates. They understand the art of exercise and working out, but unknowingly poor nutritional decisions and stress has caused them to continue to gain weight and notice dips in energy. They're goal driven, used to accomplishing what they set out for, but aren't feeling as confident in their appearance when compared to there early adult years.
Location - Most live in big metropolitan cities or 15-30 minutes from downtown of them (Dallas, Tampa, Chicago, etc)
Lifestyle - They spend most of there free time relaxing, as they don't have too much energy to do too much extra outside of there mandatory long work hours.
Interest - Personal growth & development, how to gain an edge or stand out in their professions, how to gain more independence (aspire to have there own business someday instead of doing the 9-5 thing)
Values - TIME, honesty and authenticity, simplicity, reliability, and for things to be easily understood