The Design Assignment - an iconic logo and wordmark for Verras
Current Logo below -
Current Website http://www.Verras.com
Verras is a healthcare company that has spent 35 years in improving healthcare deliverables in the hospital medical sector. Healthcare has historically been driven by the services provided versus the more effective value of quality treatment.
Verras focus is to provide break-through software solutions that bring better Value to the hospital/doctors and insurers of healthcare. Verras analytics uses technology to define how sick patients are (Acuity) and the cost of treating them effectively and efficiently. The Verras Medical Value Index allows Verras to compare every hospital in the US based on key criteria around treating patients. Using state-of-the-art technology Verras supports self-insured employers, insurance companies, physicians and hospitals to find and deliver the best, most effective and efficient VALUE healthcare can offer.
Verras is relaunching their brand to provide an exciting new voice for this critical healthcare offering. The logo and identity will be one of the first steps in the brand relaunch. Verras is happening now. If those in healthcare believe this is the future they are living in the past.
Verras– the primary brand.
Tagline – Acuity Adjusted Clinical Analytics
Brand Color - considerations –
Brand Name/ Wordmark – Dark Blue
Logo Symbol - Reds, yellows, golds, oranges - warm colors
Items to be designed – logo/symbol, wordmark, business card, website homepage look and feel. (secondary graphic not essential but would be a plus).
Iconic Logo/Symbol – concept directions to study which must work with wordmark and possibly connected (overlapping) but can be separate
the concept of light brilliant intense colors
bursts of energy digital
inner glow? outer glow?
tech forward fast paced
directional state of the art
Note: Also look at an evolution from current square shapes in symbol
Wordmark for VERRAS lettering
simple, clean strong letterforms
prefer larger initial cap V
prefer custom type treatment but not mandatory
prefer all upper case but can explore caps and lowercase
Avenier Next Bold - a type direction liked by client.
Aspirational words for the brand personality.
Energy, clean, elegant, simple, sophisticated, credible, efficacious, powerful, trustworthy, futuristic, tech forward, differentiating, memorable, state of the art, high tech, ahead of its time, confident, energy efficient, problem solved, prevention, safeguard, proven, sure., valued.
Below is a schematic for direction only of color type and energy. Symbol is NOT A DESIGN
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