General notes about the look and feel of the book:
The contents of the book have a strong point of view that runs against the grain of every other patent book out there. I want the cover to reflect that strength and the insights that nobody is talking about. It needs to grab attention, but in a way that is professional, above-the-fray, and intelligent.
Front of the cover:
Main title: "Investing in Patents"
Secondary title: "Everything Startup Investors and CEOs Need To Know"
Headshot of author (get from Krajec.com or LinkedIn profile)
An ISBN number, barcode, and price like most books.
The book description and three or four quotes from reviewers.
The book description:
The patent system is broken and a waste of money for a startup. Or is it?
Startups can get huge amount of value from the patent system *when they use it correctly*. The failures come from patenting the wrong thing, not understanding the pitfalls of the attorney/client relationship, and not doing the right due diligence before filing their patent.
Investing In Patents walks you through the nuanced and poorly understood world of patents from a business perspective: what do you need to know to successfully navigate the patent process and waste your precious money and time.