ESSENTIAL COVER INFO
Title: The Retirement Spotlight
Subtitle: Illumine Your Life, Reveal Your Finances, Brighten Your Retirement
Author: Michael Foguth
Length: 108 pages
Print Specifications: Amazon CreateSpace
NOTE: This book cover is NOT for Paperback Expert, the business that owns this 99designs account. The book cover is for a client of ours. So disregard the account info about our business, since it’ll lead you astray if you design based on it.
Michael Foguth is a financial advisor in Michigan. His website is http://www.foguthfinancial.com. You can consider using his website color scheme, though this is not mandatory or necessarily preferred.
Please keep the design clean and professional. The cover should not be crowded, though elaborate designs are not necessarily bad. Our publishing firm has run multiple previous cover design contests; in them, the #1 reason for disqualifying a cover has been unprofessional appearance. These book covers MUST look like you could see them in Barnes & Noble, and feel like they fit right in. These are not random Kindle books some quack puts up—these are professional, business-building, serious books. So make it look good. :)
FRONT COVER DESIGN
As the title of the book is “The Retirement Spotlight,” a light of some sort should probably feature on the front cover. That said, you’ll need to be unique in order to stand out from other designers.
Aside from that, be creative! I’ll give feedback both one-on-one and in group messages.
As mentioned above, keep the design clean and professional. “Messy" is not a commendatory adjective.
BACK COVER DESIGN
The back cover should harmonize with the front cover. Preferably, use a single dominant color for both the front and back cover. (Other complementary colors are of course okay too.)
Designs submitted during the initial round do not need to include a back cover. However, all finalists must submit a back cover before they're eligible to be the winner. (Previous design contests have demonstrated to us that not every designer is good at both front and back covers; thus, we’ve included this requirement. If you can design a professional back cover, you have nothing to worry about.)
BACK COVER CONTENT
[The first line is the headline; it should be set apart from the body text in some manner.]
[“The Retirement Spotlight” should be italicized.]
[The hyphens should be regular bullet points; they won’t display properly in the design brief.]
You Only Get One Chance to Retire Right
Choose the Right Advisor to Help You
The goal of financial planning is life: full, free, joy-filled retirement life. Money should be your servant, not your master. But how do you select the right financial advisor to get you there? You must understand the crucial concepts and ask the key questions.
In The Retirement Spotlight, Michael Foguth leads you to illumine the retirement life you desire, then reveals the financial framework to get you there. Throughout the book, he equips you with the knowledge and penetrating questions you need in order to be confident you’ve chosen the right advisor. You will learn to:
- Discard common retirement myths
- Identify the legacy you want to leave
- Understand why guaranteed income is vital
- Establish expectations for your advisor
- And much more!
Every working day Michael Foguth guides clients who are retired or nearing retirement. Read this book, then select an advisor who will brighten each moment of your happy retirement life.
Michael Foguth retires 200 times a year alongside his amazing clients. Having amassed a wealth of industry knowledge, he loves to use it to help people like you make wise retirement decisions. Raised and educated in Michigan, Michael does business in the city of Brighton. He specializes in working with retirees and pre-retirees who desire to protect their hard-earned money so it’s available when needed. Michael values relationships both professionally and personally, as evidenced by his marriage to Brooke and their four wonderful children.
The client logo is attached—it's the "Retirement Spotlight" one. If you can incorporate this tastefully into the back cover, please do so. But don't make the entire cover look messy or crowded for its sake.
The publisher logo is attached. Please place this in the bottom left-hand corner of the back cover. Also place it on the bottom of the spine. (Be sure to resize it so it fits on the spine properly.)
You may adjust the logo color (to black-and-white or otherwise) if doing so will improve the cover’s appearance. (As a note, this is one of the quickest ways we can tell if a designer knows how to make a back cover. Most of the time, tossing the logo in unadjusted does not look good.)
Leave a space on the bottom right-hand corner of the back cover blank for the barcode. It is not necessary to make one yourself, as CreateSpace will automatically add it. Follow the CreateSpace specifications in this regard.