What is the Book About?
The name of the book is I FORESAW IT: A Breakthrough Tool for Negotiating, Decision Making, and Problem Solving, by Seth Freeman. It’s a very brief (~80 page), practical guide to preparing for any negotiation using a simple 10-letter mnemonic (memory tool) called I FORESAW IT. Each letter stands for a word, and each word a question that excellent negotiators answer before important talks. Once you learn it, you can also use it to make better decisions, lead group discussions, counsel friends, give better gifts, and manage complex political situations. I’ve taught it to thousands of people around the world for years and studies suggest it can improve the value of people’s results in negotiations by over 15%. The mnemonic might be likened to a step-by-step process for creating an excellent map, a telescope, a Swiss army knife, a tool kit, a doctor's kit, or a coach’s game plan, among other things.
Who Are My likely Readers?
Business executives, MBAs, college and graduate students, lawyers and other professionals, as well as other adult readers. It’s firstly for readers who will be facing important negotiations, and, secondarily, for those who want a novel, practical way to cope with hard business problems where several people are involved. A sizeable portion of sales will likely be bulks sales to companies who hire me to do negotiation trainings and who want hard copies for all their trainees.
What Will Be the Book’s Formats?
I expect to self-publish and sell the book as a Print On Demand paperback, an eBook, and, eventually, an iBook. While I’m still experimenting with sizes, I presently envision the print version will be ~6” x 9”, or perhaps an inch wider and an inch higher. The book will be about 70-90 pages long. The text of the eBook version will be traditional text format. The text of the print version and the iBook version will be more richly designed, using a Microsoft Newsletter template, with several text boxes and one or two illustrations on each page. The text of that version will look like a travel guide. In the iBook version I envision videos and internet links too.
What Look Do I Hope For for the Cover?
The look should be clean, clear, clever, and suggest something of quality- not something cheap or gimmicky or edgy or cutesy. The title and subtitle should be large enough to read even if the cover is only visible as a thumbnail. A clever logo, photo, painting, or illustration might be welcome since it might signal to readers that the book is offering something different from other negotiation books. But the cover shouldn’t be wildly different from the covers of other books on the subject of Negotiation. You can see them by searching ‘Negotiation’ on Amazon and noticing titles like Bargaining for Advantage, Getting to Yes, Mind & Heart of a Negotiator, Negotiation by Lewicki.
If possible, please also create a version of the design that includes space for a one-line quote somewhere on the cover. Another version should include one or two of the following catch phrases, without quotation marks: “Put Your Planning Time to Best Use”, “Turn Your Negotiation Anxiety into Powerful, Effective Thinking”, “The Key to Proven, Powerful Planning”, “It’s How Excellent Negotiators Get Ready”, "10 Steps to Get Powerfully Ready for Key Talks and Meetings."
What Format Should the Cover Art Be In?
I will need one version of the art in Word format so I can add it to the Word text to create pdfs. If there is another format that is also appropriate for Print on Demand and eBook formats, I will be glad to have it in such format(s) too.
What Should the Back Cover Include?
There should be space for the title, a paragraph of description (TBA), two or three one-sentence quotes (TBA), a small photo of me (ATTACHED), a brief paragraph of biographical information, the price (pending), the ISBN number (pending), price (TBD), URL (http://www.professorfreeman.com), and a bar code (TBA). It might also include the cover illustration or logo (if any). One version should include one of the catch phrases I noted in the previous paragraph that the front cover does not contain.
What Should the Spine Include?
The title and subtitle, and my name, Seth Freeman. If space permits, it might also include the cover illustration or logo (if any). But keep in mind the book will be <100 pages long, the spine will be thin.