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How Ryan-DDO started their banner ad journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
DefensiveDriving.com offers online defensive driving courses for ticket dismissal in Texas. If you receive a speeding ticket in Texas, you can take our 6-hour (state minimum length) course and have the ticket erased from your driving record.
Our target audience is anyone 16+ who has received a speeding ticket in the state of Texas. A sale/conversion to us is someone registering for our course. That is what we are trying to accomplish with this ad.
What inspires you and how do you envision the design for your business?
Initially we're looking for a social asset (~1200x628px) so that we can run it as a single-image ad on Facebook/IG. Text should be minimal enough that it will clear Facebook's low-text requirement for ads. Other than that, we're quite flexible on the look-and-feel. It does not need to match our current site design either in colors or voice. We do not have strict brand guidelines, and so we're looking for someone to take an idea for a Facebook ad and create something they think will get the attention of someone who needs to take a defensive driving course, and get them to interact with the ad.
I'm including our current #1 ad, but here are some things that may help inform our value proposition:
#1 Course in Texas (We dismiss the most tickets in Texas)
Approved in all courts
Free or Next Day Delivery
Over 2 Million Tickets Dismissed through us
So to be clear: We're looking for a social single image ad and are very flexible on the look/feel and copy. Currently, a picture of a dog in a car is converting, so I trust that a skilled designer can make something way better than our current assets.
It's been 2+ years since we last contracted a designer for a full run. We'd like to find someone who could do a whole collection of ads for us in the near future as we're rapidly expanding our social ad presence. Ideally we'd like someone who would be open to doing more banners for us quite soon.
We have a shutterstock subscription and can curate images as needed.