Tagline: built for the explorer.
Our voice is for the travelling surfer who ventures away from the crowds to surf and inhabit new places in isolated and unexplored locations. We want to provide quality surf equipment for that kind of surfer.
Male surfer/water-sport enthusiast aged 27-36. Mainly targeted towards capable to experienced male adult surfers who have the money and experience to travel around the globe in search of new surf locations. We represent the travelling surf adventurer (this is how we differentiate ourselves).
Ripcurl (The Search)
We provide quality surfing equipment for every season including front zip vests, front zip jackets, board shorts, rash shirts, spring suits and steamers. The 2017 launch will include front zip vests, rash shirts and steamers. 2018 additions will include front zip jackets, board shorts and spring suits. This equipment avoids colourful designs – our wetsuits are black and minimalist in design as we emphasise understated confidence.
All our products are of top value and represent our brand values. However our surf vests offer our strongest point of product differentiation. The vests can be used for everyday surf in warm water but can also equip a hydration bladder to help when surfing off barren or isolated tropical coastlines where resources are limited. The vest is truly built for exploration.
Our wetsuits were designed and tested in the waters surrounding Sydney NSW Australia. We are a surf brand born in coastal Sydney Australia.